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The
following results were reported by this United
Way of Northern Nevada & the Sierra in
conjunction with its ITP work, for which Ron
served as lead consultant.
Example
United
Way of Northern Nevada & the Sierra ,
(Reno, NV) Metro 3
"Ron understands the theory behind
transformational change in organizations.
More importantly, Ron knows how it really
works. He helped our organization translate
theory into practice - leading us to create
our own changed organization reflecting our
unique community."
Strategic Challenges
- Establish clear priorities in order
to focus limited resources and further
differentiate UWNNS
- Develop integrated plan for mobilizing
diverse resources to support priorities
- Create & implement segmented marketing
and communications plan to support priorities
and resource mobilization efforts
- Align internal resources (staff and
volunteers) to support priorities
Key Community Issues
Identified
UWNN&S has three “Funding Priorities”
with a goal, outcomes and indicators of success
for each focus area.
Youth Services
Goal: Improve the health, safety & education
outcomes for youth to reach their full potential.
Health & Wellness
Goal: Empower all people to achieve an optimal
state of health and well-being.
Basic Needs
Goal: Stabilize individuals and families in
crisis, and improve their ability to achieve
se3lf-sufficiency.
Progress Made
The progress made by this local UW has been
organized into three categories that mirror
what the ITP process had revealed as “3
Key Requirements for Transforming to Community
Impact.” These are “Focus,”
“Aligning Activities & Resources,”
and “Transforming the Organization.”
Focus
The following is a list of specific progress
made in UWNN&S’s efforts to obtain
better focus in order to
channel the resources of UWNN&S and the
broader community toward specific community
improvements. The second column identifies
the extent to which the ITP process was influential
in achieving the progress (S = somewhat influential;
and V= very influential). The final column
indicates the documentation or evidence demonstrating
this progress.
- Initial Stage of community assessment
conducted jointly w/ Washoe County, City
of Reno, City of Sparks, Human Services
Network, Truckee Meadows Tomorrow
- Expanded community assessment to the
entire region, soliciting input (including
existing needs assessments and other data)
from agencies, companies, etc.
- Board, partner agencies, non-funded
partners, allocation volunteers involved
in selecting priorities
- Established 3 Focus Areas
- Youth
- Health & Wellness
- Basic Services
- Established Goal for each Focus Area
- Established “Community Outcomes”
for each Goal
- Identified sample Indicators for each
community outcome
Align Activities & Resources
The
following is a list of specific progress made
in UWNN&S’s efforts to align
its activities and resources around
its new emphasis on community impact. The
second column identifies the extent to which
the ITP process was influential in achieving
the progress (S = somewhat influential; and
V= very influential). The final column indicates
the documentation or evidence demonstrating
this progress.
- Management team reviews partnership/initiative
opportunities, screens to decide which are
strategic:
- Saying “no” more often
- Assign someone to explore option before
making a decision
- Recommend involvement to board
- Negotiating contract Community Foundation
to co-sponsor H&HS “Community
Conversations”
- Minimum allocation amount of $5,000 established
- Rolled out new priorities at “Community
Leadership” event
- Changed from Leadership Givers event to
Community Leadership event to acknowledge
that resources include more than money
- Used “Resource Mobilization &
Action Strategy” to identify who our
partners are
- New Year’s Card
- Community Investment Triangle used as
“basic marketing” piece
- Marketed “Basic Needs,” “Prevention,”
and “Community Change” areas
as designations
- Campaign reports to the board are in summary
form (and include non-financial partnerships)
instead of about individual companies and
include sponsorships, etc – total
revenue
- Focusing staff time on more relationship
building with TOP companies, more strategic
in allocating staff resources in campaign
generally
- “Coordinated Ask” document
- Using vacant staff salary for contracting
with marketing firm (getting a deal?)
- Worked to orient firm on change
- Marketing firm rep going to Brand Forum
with Terri
- Decision that RD (outside of campaign)
will focus on planned giving, major giving,
endowment, online giving
- Created and implemented plan to reduce
size of board, restructure and compress
committees, change content of board meetings
to emphasize strategic direction and community
impact work
- Fund distribution system overhauled
- Collaborative grant applications
- Subject matter experts added to panels
- Electronic reports to show all results
in single document
- Non-partners can participate in collaborative
applications
- Volunteers trained on priorities and new
system
- Streamlined paper work
- Marketing places greater emphasis on initiatives
- Workplans developed through a group process
(instead of individually)
- More time to accomplish workplan because
routine work related to board and executive
committee meetings reduced
- Volunteers have more time to accomplish
substantive work
- Consent agenda let to Finance Committee
becoming more engaged – feeling more
accountable
Transform the Organization
The following is a list of specific
progress made in UWNN&S’s efforts
to transform its organization
to a community impact organization. The second
column identifies the extent to which the
ITP process was influential in achieving the
progress (S = somewhat influential; and V=
very influential). The final column indicates
the documentation or evidence demonstrating
this progress.
- Management Team consciously asks how
major activities do/could support transformation
- Nothing is routine – every activity
has to be examined: why and how?
- Staff report constantly reminding self
about mindset change – to listen to
others and be more receptive of ideas
- Board leadership supportive when bumps
in the road occurred
- Staff has come together more – thinking
in terms of the whole group
- Staff more inclined to support experimental/creative
approaches
TOP
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